Marketing :
Armstrong, Gary
Marketing : an introduction / Gary Armstrong and Philip Kotler. - 5th ed. - Upper Saddle River : Prentice Hall, 2000. - xxvii, 575p. : col. ill. ; 26 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes.
013012771X
Marketing.
HF5415.K6 2000
Marketing : an introduction / Gary Armstrong and Philip Kotler. - 5th ed. - Upper Saddle River : Prentice Hall, 2000. - xxvii, 575p. : col. ill. ; 26 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes.
013012771X
Marketing.
HF5415.K6 2000