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Global marketing management /

Kotabe, Masaaki.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - New York : J. Wiley, 1998. - xxi, 24, 711 p. : ill., col. maps ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0471353906

Subjects--Topical Terms:
Export marketing
International business enterprises

LC Class. No.: HF1416.K6 1998

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