Consumer behavior /

Wells, William,

Consumer behavior / William D. Wells, David Prensky. - New York : J. Wiley, 1996. - 1 v. (various pagings) : ill. (some col.) ; 27 cm.

Includes bibliographical references and indexes.

0471596418 (cloth : alk. paper)


Consumer behavior.

HF5415.32.W5 1996

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