Marketing research :

Kinnear, Thomas C.,

Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor. - 3rd ed. - New York : McGraw-Hill, 1987. - xviii, 718 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and indexes.

0070347484


Marketing research.
Marketing

HF5415.2.K5 1987

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