Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler and Gary Armstrong. - 9th ed. - Upper Saddle River, N.J. : Prentice Hall, 2001. - xxxi, 785, [53] p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)
Includes bibliographical references and indexes.
0130263125 (hardcover)
Marketing.
HF5415 .K6 2001
Principles of marketing / Philip Kotler and Gary Armstrong. - 9th ed. - Upper Saddle River, N.J. : Prentice Hall, 2001. - xxxi, 785, [53] p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)
Includes bibliographical references and indexes.
0130263125 (hardcover)
Marketing.
HF5415 .K6 2001