Consumer behavior :
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2002. - xvii, 554 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
013091360X
Consumer behavior.
HF5415.32.S6 2002
Consumer behavior : buying, having, and being / Michael R. Solomon. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2002. - xvii, 554 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
013091360X
Consumer behavior.
HF5415.32.S6 2002