Strategic management of technology and innovation /
Burgelman, Robert A.
Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - 2nd ed. - Boston : Irwin, 1996. - xiv, 923 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
0256091285
Technological innovations
New products
High technology industries
HD45.B8 1996.
Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - 2nd ed. - Boston : Irwin, 1996. - xiv, 923 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
0256091285
Technological innovations
New products
High technology industries
HD45.B8 1996.