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Marketing express /

Pride, William M.,

Marketing express / William M. Pride and O.C. Ferrell - 2nd ed. - Australia : South-Western Cengage Learning, 2011. - xix, 441p. : col. ill. ;

Includes bibliographical references and index.

ISBN: 9780538466813 0538466812

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.M37.P7 2011

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