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Contemporary marketing plus /

Boone, Louis E.

Contemporary marketing plus / Louis E. Booneand David L. Kurtz. - 8th ed. - Fort Worth : Dryden Press, 1995. - xxxii, 737p. : ill.(some col.)

Includes bibliographical references and index.

ISBN: 0030976014

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.B6 1995

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