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Essentials of marketing research /

Hair, Joseph F.

Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. - Boston : McGraw-Hill/Higher Education, 2008. - xvi, 382 p. : ill. ; 26 cm.

Includes bibliographical references (p. [358]-361) and index.

ISBN: 9780073381022 0073381020

Subjects--Topical Terms:
Marketing research.
Essentials of marketing research

LC Class. No.: HF5415.2.E8 2008

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