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MKTG4 /

Lamb, Charles W.

MKTG4 / Charles W. Lamb; Joseph F. Hair, Jr., Carl McDaniel. - Student ed. - Mason, Ohio : Thomson/South-Western, 2011. - xi, 385 p. col. ill.

Includes bibliographical references and index.

ISBN: 9780538468244 0538468246

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.L3 2011

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