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MKTG6 /

Lamb, Charles W.

MKTG6 / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - Student ed. - South-Western : Cengage Learning, 2013. - xvi, 400 p. : col. ill.

Includes bibliographical references and index.

ISBN: 9781133190110 1133190111

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.1.L3 2013

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