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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler. - Millennium ed. - Upper Saddle River, N.J. : Prentice Hall, 2000. - xxxii, 718, [32] p. : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0130122173

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13.K6 2000

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