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Basic marketing research /

Churchill, Gilbert A.

Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. - 7th ed. - Australia ; Mason, OH : South-Western/Cengage Learning, c2010. - xxvi, 594 p. : ill. ; 29 cm.

Includes access code for free 4 month subscription to InfoTrac college edition, the online library (http://www.qualtrics.com/basic).

ISBN: 9781439041406

LCCN: 2009922268

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2.c49 2010

Dewey Class. No.: 658.8/3

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