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Maketing research methodological foundations

Lacobucci,Dawn et al

Maketing research methodological foundations Dawn Lacobucci - 10th.ed. - Canada: Cengage Learning, 2010 - xx,604p.

Glossary,Appendix,subject index&Author index

ISBN: 9780538743778

LC Class. No.: HF5415.2.C5 2010

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