Marketing management for nonprofit organizations /
Sargeant, Adrian.
Marketing management for nonprofit organizations / Adrian Sargeant. - 3rd ed. - Oxford ; New York : Oxford University Press, 2005. - xv, 498 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0199271828 (pbk. : acid-free paper)
Nonprofit organizations
HF5415.S2 2005
Marketing management for nonprofit organizations / Adrian Sargeant. - 3rd ed. - Oxford ; New York : Oxford University Press, 2005. - xv, 498 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0199271828 (pbk. : acid-free paper)
Nonprofit organizations
HF5415.S2 2005