Developing a marketing framework for micro and small enterprises in Kenya



Developing a marketing framework for micro and small enterprises in Kenya Eliud Moyi - Nairobi : Kenya Institute for Public Policy Research and Analysis, 2006. - vi, 74 p. : ill. ; 25 cm. - Discussion paper no. 60 .

"December 2006."

Includes bibliographical references (p. 66-70).

9966777024

2007380451


Microenterprises-Kenya;Marketing
Marketing-Microenterprises;Kenya
Small businesses-Kenya;Marketing

HD2346.D4 2006


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