Product strategy and management /
Baker, Michael John.
Product strategy and management / Michael Baker and Susan Hart. - 2nd ed. - Harlow, England ; New York : FT Prentice Hall, 2007. - xviii, 541 p. :
Includes bibliographical references (p. [504]-526) and index.
9788131724286
2006052549
Product management.
New products--Management--Case studies.
HF5415.15.B3 2007
658.5/6
Product strategy and management / Michael Baker and Susan Hart. - 2nd ed. - Harlow, England ; New York : FT Prentice Hall, 2007. - xviii, 541 p. :
Includes bibliographical references (p. [504]-526) and index.
9788131724286
2006052549
Product management.
New products--Management--Case studies.
HF5415.15.B3 2007
658.5/6