Crafting and executing strategy :

Thompson, Arthur A., 1940-

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble. - 17th ed. - Boston : McGraw-Hill/Irwin, c2010. - xlv,478p.

Includes bibliographical references and index.

2009000710


Strategic planning.
Strategic planning--Case studies.

HD30.28.T53 2010

658.4/012


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