Essentials of strategic management :

Gamble, John.

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr. - 2nd ed. - New York : McGraw-Hill Irwin, 2011. - xxxi, 557 p.

Includes bibliographical references and indexes.

9780071220811

2009041929

GBA9B2985 bnb

015426475 Uk


Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.

HD30.28.G353 2011

658.4/012


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