Business marketing :
Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3th ed. - Boston : McGraw-Hill Irwin, 2008. - xxii, 684 p.
Includes bibliographical references (p. 653-661) and index.
9780070220911 0073529907 (alk. paper)
Marketing.
HF5415.D92 2009
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3th ed. - Boston : McGraw-Hill Irwin, 2008. - xxii, 684 p.
Includes bibliographical references (p. 653-661) and index.
9780070220911 0073529907 (alk. paper)
Marketing.
HF5415.D92 2009