Retail marketing management /

Gilbert, David,

Retail marketing management / David Gilbert. - 2nd ed. - Harlow; New York : Financial Times/ Prentice Hall, 2003. - xiii, 457 p. : ill. ; 25 cm.

Previous ed.: 1999.

Includes bibliographies and index.

9788177588255

2004351448

GBA1-U5226


Marketing--Management.
Retail trade.

HF5415.13.G4 2003

658.87


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