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Basic marketing :

Perreault, William D.

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 12th ed. - Chicago : Irwin, 1996. - 1 v. (various pagings) : col. ill., col. maps ; 27 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256139903 0256206872

LCCN: 95034965

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13.P4 1996

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