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New products management /

Crawford, C. Merle 1924-

New products management / Merle Crawford, Anthony Di Benedetto. - 10th ed. International. - New York : McGraw-Hill Irwin, 2011. - xvi, 576 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780071289238

LCCN: 2010037323

Subjects--Topical Terms:
New products--Management.

LC Class. No.: HF5415.153.C72 2011

Dewey Class. No.: 658.5/75

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