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Consumer behavior :

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 8th. ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004. - 720 p.

Includes bibliographical references.

ISBN: 9780135153369

Subjects--Personal Names:

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32S6 2009 / 09-449

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