Participative Web and User-Created Content Web 2.0, Wikis and Social Networking / [electronic resource]: Organisation for Economic Co-operation and Development - Paris : OECD Publishing, 2007. - 124 p. ; 16x23cm.

Foreword -- Summary -- -Definition, measurement and drivers -- Emerging value chains and business models -- Economic impacts -- Social impacts -- Opportunities and challenges -- Chapter 1. Introduction -- Chapter 2. Defining and Measuring the Participative Web and User-Created Content -- -Definition -- Measurement -- Chapter 3. Drivers of User-Created Content -- -Technological drivers -- Social drivers -- Economic drivers -- Institutional and legal drivers -- Chapter 4. Tyeps of User-Created Content and Distribution Platforms -- UCC types -- Text -- Photos and images -- Music and audio -- Video and film -- User-created content posted on products and other interest areas -- UCC platforms -- Blogs -- Wikis and other text-based collaboration formats -- Group-based aggreatation and social bookmarking -- Podcasting -- Social networking sites -- Virtual world content -- Chapter 5. Emerging Value Chains and Business Models -- The emerging value and publishing chain of user-created content -- Monetisation of user-created content and new business models -- Chapter 6. Economic and Social Impacts -- Economic Impacts -- Consumer electronics, ICT hardware, software, network service and platforms -- Users/creators -- Traditional media -- Professional content creators -- Search engines and advertising -- Services that capitalise on UCC -- Marketing and brands -- Use of UCC and participative web tools in business -- Social Impacts -- Increased user autonomy, participation, and communication -- Cultural impacts -- Citizenship engagement and politics -- Educational and information impact -- Impact on ICT and other skills -- Social and legal challenges -- Chapter 7. Opportunities and Challenges for Users, Business and Policy -- Enhancing R&D, innovation and technology -- Developing competitive, non-discriminatory policy frameworks -- Enhancing the infrastructure -- Broadband access -- Convergence and regulation -- Regulatory environment -- Intellectual property rights and user-created content -- Digital rights management -- Freedom of expression -- Information and content quality -- Mature, inappropriate and illegal content -- Safety on the internet and awareness raising -- Privacy and identity theft -- Impact of intensive internet use -- Network security and spam -- Virtual worlds, property rights, and taxation -- Governments as producers and users of content -- Conceptualisation, classification, and measurement -- Annex -- Bibliography -- Notes --

Drawing on an expanding array of intelligent web services and applications, a growing number of people are creating, distributing and exploiting user-created content (UCC) and being part of the wider participative web. This study describes the rapid growth of UCC and its increasing role in worldwide communication, and draws out implications for policy. Questions addressed include: What is user-created content? What are its key drivers, its scope and different forms? What are the new value chains and business models? What are the extent and form of social, cultural and economic opportunities and impacts? What are the associated challenges? Is there a government role, and what form could it take?


10.1787/9789264037472-en doi

Science and Technology

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