Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

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TextPublication details: Boston : McGraw-Hill Irwin, 2009.Edition: 3/eDescription: xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5415.K4 2009 (Browse shelf(Opens below))	Available	15-18613

Total holds: 0

Includes bibliographical references (p. 447-467) and indexes.

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