Advertising and promotion : an integrated marketing communications perspective. Belch, G.E. and Belch, M.A.

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TextPublication details: Boston, Massachusetts McGraw-Hill/Irwin 2009Edition: 8thDescription: xxvi, 834p. illISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5438.5.B4 2009 (Browse shelf(Opens below))	Available	11-4477
Book	Meru University Open Shelves	HF5438.5.B4 2009 (Browse shelf(Opens below))	Available	11-4478
Book	Meru University Open Shelves	HF5438.5.B4 2009 (Browse shelf(Opens below))	Available	11-4479
Book	Meru University Open Shelves	HF5438.5.B4 2009 (Browse shelf(Opens below))	Available	11-4480

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includes bibliographical references and index

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